Barbie, star de ciné pour de vraiBarbie, soon a movie star, for real

Dans la mouvance (lucrative) des jouets de notre enfance portés à l’écran (Lego, Transformers, etc…), Mattel s’associe avec Disney pour un long métrage Barbie, une comédie contemporaine qui comme le dit Tim Kiplin, vice-président de Mattel “révèlera la personnalité ludique de Barbie aux générations de fans“.

Des volontaires ?

[slideshow id=160]After successful movies such as Lego and Transformers based on nostalgic childhood toys, Mattel and Sony are developping a film adaptation of the life of Barbie.

Set to go into production at the end of this year, the first-ever Barbie theatrical film will be a live-action “comedic and contemporary” movie.

“Barbie has entertained children and inspired their imagination and creativity for more than 50 years,” says Tim Kilpin, executive vice president, global brands, Mattel. “Now is the right time in Barbie’s celebrated history for her to star in a live-action, contemporary comedy that brings her playful personality to life for generations of fans.”

Any volunteer ?

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