{"id":16390,"date":"2020-02-07T17:23:31","date_gmt":"2020-02-07T16:23:31","guid":{"rendered":"http:\/\/funnymissvinyl.com\/blogmissvinyl\/?p=16390"},"modified":"2020-02-07T17:23:32","modified_gmt":"2020-02-07T16:23:32","slug":"mattel-ne-veut-plus-voir-rouge","status":"publish","type":"post","link":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-ne-veut-plus-voir-rouge\/barbie\/","title":{"rendered":"Mattel ne veut plus voir rouge"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">La multinationale a d\u00e9cid\u00e9 de limiter son nuancier pour faire des \u00e9conomies.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"http:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred.png\" alt=\"\" class=\"wp-image-16393\" srcset=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred.png 768w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred-100x100.png 100w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred-200x200.png 200w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred-400x400.png 400w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred-300x300.png 300w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/mattelallred-75x75.png 75w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Bye Bye le rouge<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Mattel utilise plus de 150 nuances de rouge<\/strong> aussi bien pour <em>Barbie<\/em> que pour <em>Hot Weels<\/em>. Afin de r\u00e9duire le co\u00fbt de stockage des encres, Mattel op\u00e8re une simplification de toutes ses couleurs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00ab La complexit\u00e9 est vraiment mortelle \u00bb, a d\u00e9clar\u00e9 <em>Roberto Isaias<\/em>, directeur de la cha\u00eene d\u2019approvisionnement de Mattel.<\/p><\/blockquote>\n\n\n\n<p>L\u2019objectif est d\u2019am\u00e9liorer, de moderniser et, au final, de <strong>dompter une cha\u00eene d\u2019approvisionnement tentaculaire<\/strong> qui exploite <strong>13 usines<\/strong>, emploie jusqu\u2019\u00e0 <strong>35 000 personnes<\/strong> et livre des jouets dans<strong> 375 000 points de vente <\/strong>dans le monde entier. Il faut consolider ou vendre certaines usines et refaire de Mattel un fabricant de jouets capable de r\u00e9agir aux nouvelles tendances.<\/p>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\"><strong>L\u2019entreprise a d\u00e9j\u00e0 chang\u00e9 sa fa\u00e7on de vendre \u00e0 ses d\u00e9taillants.<\/strong> En Europe, Mattel a mis en place un syst\u00e8me automatis\u00e9 de commande en ligne pour les commandes en gros, \u00e9liminant ainsi le traitement manuel des commandes. Il a \u00e9galement augment\u00e9 la valeur minimale des commandes de sorte afin d&rsquo;\u00e9viter les envois fr\u00e9quents de petites commandes. \u00ab <em><strong>Cela a clairement abouti \u00e0 une proposition non rentable<\/strong><\/em> \u00bb, a d\u00e9clar\u00e9 M. Isaias.<\/p>\n\n\n\n<p>A un moment, Mattel a d\u00e9plac\u00e9 la production de la <strong>Barbie Dreamhouse<\/strong> &#8211; jouet signature de pr\u00e8s de 200$ &#8211; du Mexique au Vietnam. Les chiffres montraient une \u00e9conomie de 7%. Mais l&rsquo;arr\u00eat de la cha\u00eene de production du Mexique signifiait un co\u00fbt d\u2019exploitation \u00e0 r\u00e9partir sur les articles de l&rsquo;usine vietnamienne.  On a donc augment\u00e9 les autres articles de la gamme.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"http:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer.jpg\" alt=\"\" class=\"wp-image-16394\" srcset=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer.jpg 560w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer-100x100.jpg 100w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer-134x134.jpg 134w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer-200x200.jpg 200w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer-400x400.jpg 400w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer-300x300.jpg 300w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/FHY73_Viewer-75x75.jpg 75w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><figcaption>Dreamhouse made in Vietnam<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Mattel effectuera une coupe de  30% dans sa production<\/strong>. Moins d\u2019articles \u00e0 produire aidera \u00e0 \u00e9liminer de nombreuses nuances accumul\u00e9es au fil des ann\u00e9es. Mattel a d\u00e9clar\u00e9 que les cr\u00e9ateurs n\u2019ont pas besoin que de nombreuses couleurs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Avoir moins de nuances de rouge, de bleu ou de jaune ne sera gu\u00e8re perceptible pour les consommateurs, a d\u00e9clar\u00e9 Mattel. <\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"859\" src=\"http:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/2020-02-07-17.01.56-barbie.mattel.jpg\" alt=\"\" class=\"wp-image-16395\" srcset=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/2020-02-07-17.01.56-barbie.mattel.jpg 545w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/2020-02-07-17.01.56-barbie.mattel-134x211.jpg 134w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/2020-02-07-17.01.56-barbie.mattel-200x315.jpg 200w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2020\/02\/2020-02-07-17.01.56-barbie.mattel-381x600.jpg 381w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><figcaption>#jemetireuneballedanslepied(chaussett\u00e9)<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multinationale a d\u00e9cid\u00e9 de limiter son nuancier pour faire des \u00e9conomies. Mattel utilise plus de 150 nuances de rouge aussi bien pour Barbie que pour Hot Weels. Afin de r\u00e9duire le co\u00fbt de stockage des encres, Mattel op\u00e8re une simplification de toutes ses couleurs. \u00ab La complexit\u00e9 est vraiment mortelle \u00bb, a d\u00e9clar\u00e9 Roberto Isaias, directeur de la cha\u00eene d\u2019approvisionnement de Mattel. L\u2019objectif est d\u2019am\u00e9liorer, de moderniser et, au final, de dompter une cha\u00eene d\u2019approvisionnement tentaculaire qui exploite 13&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-ne-veut-plus-voir-rouge\/barbie\/\">Lire la suite<span class=\"screen-reader-text\"> Lire la suite<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[140,172,214,107],"class_list":["post-16390","post","type-post","status-publish","format-standard","hentry","category-barbie","tag-what-makes-miss-vinyl-angry","tag-barbie","tag-business","tag-mattel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel ne veut plus voir rouge - MISS VINYL BLOG - Poup\u00e9es de collection<\/title>\n<meta name=\"description\" content=\"La multinationale a d\u00e9cid\u00e9 de limiter son nuancier pour faire des \u00e9conomies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-ne-veut-plus-voir-rouge\/barbie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel ne veut plus voir rouge\" \/>\n<meta property=\"og:description\" content=\"La multinationale a d\u00e9cid\u00e9 de limiter son nuancier pour faire des \u00e9conomies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-ne-veut-plus-voir-rouge\/barbie\/\" \/>\n<meta property=\"og:site_name\" content=\"MISS VINYL BLOG - 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