{"id":21535,"date":"2023-10-25T10:13:47","date_gmt":"2023-10-25T08:13:47","guid":{"rendered":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/?p=21535"},"modified":"2023-10-25T10:13:49","modified_gmt":"2023-10-25T08:13:49","slug":"le-film-barbie-na-pas-reussi-a-sauver-le-marche-francais-du-jouet","status":"publish","type":"post","link":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/le-film-barbie-na-pas-reussi-a-sauver-le-marche-francais-du-jouet\/doll-business\/","title":{"rendered":"Le film Barbie n&rsquo;a pas r\u00e9ussi \u00e0 sauver le march\u00e9 fran\u00e7ais du jouet"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Apr\u00e8s un \u00e9t\u00e9 plut\u00f4t rentable, les chiffres parlent d&rsquo;eux m\u00eame, le jouet plonge dans la morosit\u00e9 et Barbie tout autant.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"390\" src=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2023\/10\/barbie-sad.gif\" alt=\"\" class=\"wp-image-21536\"\/><\/figure>\n<\/div>\n\n\n<p>Le march\u00e9 fran\u00e7ais du jouet a de nouveau recul\u00e9 au mois de septembre, tant en <strong>valeur (- 7,5 %)<\/strong> qu\u2019en <strong>volume (- 10,1 %)<\/strong>.<\/p>\n\n\n\n<p>Seuls trois cat\u00e9gories surnagent : les jeux \u00e9lectroniques (+16%), les jeux de soci\u00e9t\u00e9 et puzzles (+5%) et les jeux d&rsquo;exploration (+3%)<\/p>\n\n\n\n<p>A l\u2019oppos\u00e9, cinq cat\u00e9gories ont subi un net recul  : les figurines d\u2019action et accessoires (- 28 %), <strong>les poup\u00e9es (- 15 %)<\/strong>, les jouets et jeux 1<sup>er<\/sup>\u00a0\u00e2ge et pr\u00e9scolaires (- 14 %), les jeux de plein air et jeux sportifs (- 13 %) et les activit\u00e9s artistiques (- 11 %).<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#fbdee5\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#000000;font-size:30px;line-height:1.1\"><strong>Top 10 des marques (sept 2023)<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<ul class=\"wp-block-list\">\n<li>Pok\u00e9mon<\/li>\n\n\n\n<li>Vtech Baby<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Barbie<\/mark><\/li>\n\n\n\n<li>Marvel Universe<\/li>\n\n\n\n<li>Pat&rsquo; Patrouille<\/li>\n\n\n\n<li>Funko Pop<\/li>\n\n\n\n<li>Playmobil City Action<\/li>\n\n\n\n<li>Star Wars<\/li>\n\n\n\n<li>Lego Technic<\/li>\n\n\n\n<li>Lego City<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100px\">\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">+25<\/mark> %<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-16%<\/mark><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-1%<\/mark><\/strong><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-6%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-19%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-18%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">+79%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-20%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-15%<\/mark><\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">+4%<\/mark><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un \u00e9t\u00e9 plut\u00f4t rentable, les chiffres parlent d&rsquo;eux m\u00eame, le jouet plonge dans la morosit\u00e9 et Barbie tout autant. Le march\u00e9 fran\u00e7ais du jouet a de nouveau recul\u00e9 au mois de septembre, tant en valeur (- 7,5 %) qu\u2019en volume (- 10,1 %). Seuls trois cat\u00e9gories surnagent : les jeux \u00e9lectroniques (+16%), les jeux de soci\u00e9t\u00e9 et puzzles (+5%) et les jeux d&rsquo;exploration (+3%) A l\u2019oppos\u00e9, cinq cat\u00e9gories ont subi un net recul : les figurines d\u2019action et accessoires&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/le-film-barbie-na-pas-reussi-a-sauver-le-marche-francais-du-jouet\/doll-business\/\">Lire la suite<span class=\"screen-reader-text\"> Lire la suite<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[172,214,444,107],"class_list":["post-21535","post","type-post","status-publish","format-standard","hentry","category-doll-business","tag-barbie","tag-business","tag-france","tag-mattel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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