{"id":22951,"date":"2024-07-08T12:30:46","date_gmt":"2024-07-08T10:30:46","guid":{"rendered":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/?p=22951"},"modified":"2024-07-08T12:30:48","modified_gmt":"2024-07-08T10:30:48","slug":"les-dessous-du-marketing-du-film-barbie","status":"publish","type":"post","link":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/","title":{"rendered":"Les dessous du marketing du film Barbie"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Un budget de 150 millions de dollars sup\u00e9rieur \u00e0 celui du film pour convaincre toutes les g\u00e9n\u00e9rations.<\/h2>\n\n\n\n<p>Ce <strong>documentaire de 30 minutes<\/strong> met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-pink-color\">film Barbie<\/mark><\/strong> faisant de nous des lapins pris dans les phares.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Barbie - La vague rose - Etude marketing - 3TOON Studio\" src=\"https:\/\/player.vimeo.com\/video\/879217092?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Un budget de 150 millions de dollars sup\u00e9rieur \u00e0 celui du film pour convaincre toutes les g\u00e9n\u00e9rations. Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[172,295,107,385],"class_list":["post-22951","post","type-post","status-publish","format-standard","hentry","category-barbie","tag-barbie","tag-cinema","tag-mattel","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les dessous du marketing du film Barbie - MISS VINYL BLOG - Poup\u00e9es de collection<\/title>\n<meta name=\"description\" content=\"Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les dessous du marketing du film Barbie\" \/>\n<meta property=\"og:description\" content=\"Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/\" \/>\n<meta property=\"og:site_name\" content=\"MISS VINYL BLOG - Poup\u00e9es de collection\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cecilemissvinyl\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T10:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T10:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2022\/04\/barbiemovie2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"C\u00e9cile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/\"},\"author\":{\"name\":\"C\u00e9cile\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/person\\\/d43605ef0d5681c1b27a4ba1fede1cf4\"},\"headline\":\"Les dessous du marketing du film Barbie\",\"datePublished\":\"2024-07-08T10:30:46+00:00\",\"dateModified\":\"2024-07-08T10:30:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/\"},\"wordCount\":61,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\"},\"keywords\":[\"Barbie\",\"Cin\u00e9ma\",\"Mattel\",\"USA\"],\"articleSection\":[\"Barbie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/\",\"name\":\"Les dessous du marketing du film Barbie - MISS VINYL BLOG - Poup\u00e9es de collection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#website\"},\"datePublished\":\"2024-07-08T10:30:46+00:00\",\"dateModified\":\"2024-07-08T10:30:48+00:00\",\"description\":\"Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/les-dessous-du-marketing-du-film-barbie\\\/barbie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barbie\",\"item\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/sujets\\\/barbie\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les dessous du marketing du film Barbie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#website\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/\",\"name\":\"MISS VINYL BLOG - Poup\u00e9es de collection\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\",\"name\":\"Miss Vinyl\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/cropped-MVnewlogoBLOG500.png\",\"contentUrl\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/cropped-MVnewlogoBLOG500.png\",\"width\":500,\"height\":195,\"caption\":\"Miss Vinyl\"},\"image\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cecilemissvinyl\",\"https:\\\/\\\/www.instagram.com\\\/cecile_missvinyl\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/person\\\/d43605ef0d5681c1b27a4ba1fede1cf4\",\"name\":\"C\u00e9cile\",\"sameAs\":[\"http:\\\/\\\/www.missvinyl.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les dessous du marketing du film Barbie - MISS VINYL BLOG - Poup\u00e9es de collection","description":"Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/","og_locale":"fr_FR","og_type":"article","og_title":"Les dessous du marketing du film Barbie","og_description":"Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.","og_url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/","og_site_name":"MISS VINYL BLOG - Poup\u00e9es de collection","article_publisher":"https:\/\/www.facebook.com\/cecilemissvinyl","article_published_time":"2024-07-08T10:30:46+00:00","article_modified_time":"2024-07-08T10:30:48+00:00","og_image":[{"width":870,"height":1088,"url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2022\/04\/barbiemovie2023.jpg","type":"image\/jpeg"}],"author":"C\u00e9cile","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/#article","isPartOf":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/"},"author":{"name":"C\u00e9cile","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/person\/d43605ef0d5681c1b27a4ba1fede1cf4"},"headline":"Les dessous du marketing du film Barbie","datePublished":"2024-07-08T10:30:46+00:00","dateModified":"2024-07-08T10:30:48+00:00","mainEntityOfPage":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/"},"wordCount":61,"commentCount":0,"publisher":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#organization"},"keywords":["Barbie","Cin\u00e9ma","Mattel","USA"],"articleSection":["Barbie"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/","name":"Les dessous du marketing du film Barbie - MISS VINYL BLOG - Poup\u00e9es de collection","isPartOf":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#website"},"datePublished":"2024-07-08T10:30:46+00:00","dateModified":"2024-07-08T10:30:48+00:00","description":"Ce documentaire de 30 minutes met en lumi\u00e8re les diff\u00e9rentes tactiques marketing de Mattel lors de la sortie du film Barbie faisant de nous des lapins pris dans les phares.","breadcrumb":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/les-dessous-du-marketing-du-film-barbie\/barbie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/"},{"@type":"ListItem","position":2,"name":"Barbie","item":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/sujets\/barbie\/"},{"@type":"ListItem","position":3,"name":"Les dessous du marketing du film Barbie"}]},{"@type":"WebSite","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#website","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/","name":"MISS VINYL BLOG - Poup\u00e9es de collection","description":"","publisher":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#organization","name":"Miss Vinyl","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/logo\/image\/","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2018\/07\/cropped-MVnewlogoBLOG500.png","contentUrl":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2018\/07\/cropped-MVnewlogoBLOG500.png","width":500,"height":195,"caption":"Miss Vinyl"},"image":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cecilemissvinyl","https:\/\/www.instagram.com\/cecile_missvinyl\/"]},{"@type":"Person","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/person\/d43605ef0d5681c1b27a4ba1fede1cf4","name":"C\u00e9cile","sameAs":["http:\/\/www.missvinyl.com"]}]}},"_links":{"self":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts\/22951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/comments?post=22951"}],"version-history":[{"count":1,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts\/22951\/revisions"}],"predecessor-version":[{"id":22952,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts\/22951\/revisions\/22952"}],"wp:attachment":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/media?parent=22951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/categories?post=22951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/tags?post=22951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}