{"id":26488,"date":"2026-02-13T10:33:05","date_gmt":"2026-02-13T09:33:05","guid":{"rendered":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/?p=26488"},"modified":"2026-02-13T10:33:54","modified_gmt":"2026-02-13T09:33:54","slug":"mattel-plonge-en-bourse","status":"publish","type":"post","link":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-plonge-en-bourse\/barbie\/","title":{"rendered":"Mattel plonge en bourse"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">En une journ\u00e9e, l&rsquo;action Mattel a perdu pr\u00e8s de 30% de sa valeur.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"178\" height=\"575\" src=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2026\/02\/0738d89245b1305f29e51d801f647e87c809dd6b_886823-3.webp\" alt=\"\" class=\"wp-image-26489\" style=\"width:auto;height:400px\" srcset=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2026\/02\/0738d89245b1305f29e51d801f647e87c809dd6b_886823-3.webp 178w, https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2026\/02\/0738d89245b1305f29e51d801f647e87c809dd6b_886823-3-84x270.webp 84w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/><\/figure>\n<\/div>\n\n\n<p>Malgr\u00e9 cette chute vertigineuse, <strong>Mattel reste confiant<\/strong> (?!!) (<em>contrairement \u00e0 nous quand on voit les barbies de collection<\/em>) et va investir 110 millions de dollars dans le num\u00e9rique et 40 millions pour ses campagnes de communication en ligne.<\/p>\n\n\n\n<p>Les douanes, la politique am\u00e9ricaine, ont fait que les d\u00e9taillants ont moins command\u00e9. Sur l&rsquo;ann\u00e9e, le b\u00e9n\u00e9fice net a plong\u00e9 de 25%.<\/p>\n\n\n\n<p><strong>La situation n&rsquo;est pas catastrophique pour tout le monde<\/strong>, <strong>Hasbro<\/strong>, principal concurrent de Mattel a d\u00e9pass\u00e9 les attentes gr\u00e2ce aux jeux de cartes \u00abMagic\u00bb et au jeu en ligne Monopoly Go! avec une hausse de 2,10% de son action.<\/p>\n\n\n\n<p><strong>Conclusion<\/strong> : <strong>Mattel va nous d\u00e9c\u00e9r\u00e9brer<\/strong> \u00e0 coups de pubs sur les r\u00e9seaux pour nous affirmer \u00e0 quel point leurs produits sont g\u00e9niaux. Ben oui, \u00e7a co\u00fbte moins cher que de chercher \u00e0 faire de la qualit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En une journ\u00e9e, l&rsquo;action Mattel a perdu pr\u00e8s de 30% de sa valeur. Malgr\u00e9 cette chute vertigineuse, Mattel reste confiant (?!!) (contrairement \u00e0 nous quand on voit les barbies de collection) et va investir 110 millions de dollars dans le num\u00e9rique et 40 millions pour ses campagnes de communication en ligne. Les douanes, la politique am\u00e9ricaine, ont fait que les d\u00e9taillants ont moins command\u00e9. Sur l&rsquo;ann\u00e9e, le b\u00e9n\u00e9fice net a plong\u00e9 de 25%. La situation n&rsquo;est pas catastrophique pour tout&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-plonge-en-bourse\/barbie\/\">Lire la suite<span class=\"screen-reader-text\"> Lire la suite<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[172,214,107],"class_list":["post-26488","post","type-post","status-publish","format-standard","hentry","category-barbie","tag-barbie","tag-business","tag-mattel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel plonge en bourse - MISS VINYL BLOG - Poup\u00e9es de collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-plonge-en-bourse\/barbie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel plonge en bourse - MISS VINYL BLOG - Poup\u00e9es de collection\" \/>\n<meta property=\"og:description\" content=\"En une journ\u00e9e, l&rsquo;action Mattel a perdu pr\u00e8s de 30% de sa valeur. Malgr\u00e9 cette chute vertigineuse, Mattel reste confiant (?!!) (contrairement \u00e0 nous quand on voit les barbies de collection) et va investir 110 millions de dollars dans le num\u00e9rique et 40 millions pour ses campagnes de communication en ligne. Les douanes, la politique am\u00e9ricaine, ont fait que les d\u00e9taillants ont moins command\u00e9. Sur l&rsquo;ann\u00e9e, le b\u00e9n\u00e9fice net a plong\u00e9 de 25%. La situation n&rsquo;est pas catastrophique pour tout...Lire la suite Lire la suite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/mattel-plonge-en-bourse\/barbie\/\" \/>\n<meta property=\"og:site_name\" content=\"MISS VINYL BLOG - Poup\u00e9es de collection\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cecilemissvinyl\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T09:33:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T09:33:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2026\/02\/0738d89245b1305f29e51d801f647e87c809dd6b_886823-3.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"178\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"C\u00e9cile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/\"},\"author\":{\"name\":\"C\u00e9cile\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/person\\\/d43605ef0d5681c1b27a4ba1fede1cf4\"},\"headline\":\"Mattel plonge en bourse\",\"datePublished\":\"2026-02-13T09:33:05+00:00\",\"dateModified\":\"2026-02-13T09:33:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/\"},\"wordCount\":161,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/0738d89245b1305f29e51d801f647e87c809dd6b_886823-3.webp\",\"keywords\":[\"Barbie\",\"Business\",\"Mattel\"],\"articleSection\":[\"Barbie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/mattel-plonge-en-bourse\\\/barbie\\\/\",\"name\":\"Mattel plonge en bourse - 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