{"id":27170,"date":"2026-06-19T16:46:18","date_gmt":"2026-06-19T14:46:18","guid":{"rendered":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/?p=27170"},"modified":"2026-06-19T16:47:43","modified_gmt":"2026-06-19T14:47:43","slug":"barbie-est-dans-la-mouise","status":"publish","type":"post","link":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/","title":{"rendered":"Barbie est dans la mouise"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la <a href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/bfmc-barely-blush\/barbie\/\" type=\"post\" id=\"27135\">derni\u00e8re silkstone<\/a>, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d&rsquo;un crash (je l&rsquo;esp\u00e8re passager).<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pas de mauvais esprit de ma part, mais d&rsquo;exp\u00e9rience de revendeuse quand une soci\u00e9t\u00e9 commence \u00e0 sortir <strong>des poup\u00e9es en tenues monochrome<\/strong>, ce n&rsquo;est pas bon signe !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manque d&rsquo;inspiration<\/strong>, r\u00e9duction des co\u00fbts. On fait du d\u00e9j\u00e0-vu par peur de prendre des risques et par s\u00fbret\u00e9 de plaire au plus grand nombre quitte \u00e0 les lasser. Et les chiffres sont l\u00e0 pour le prouver, il suffit de regarder cette video. <strong>Deux ann\u00e9es cons\u00e9cutives de baisse des ventes<\/strong> et une chute de 25% de l&rsquo;action Mattel en une journ\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Barbie Became A $1 Billion-A-Year Brand\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/o5opXRMhcyg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O\u00f9 est la prise de risque chez Barbie ?<\/strong> Des couleurs fades, une \u00e9ni\u00e8me Supergirl, une \u00e9ni\u00e8me Repro Astronaut, une \u00e9ni\u00e8me Repro Rockers, des collaborations de stylistes inconnus (mais s\u00fbrement peu gourmands), <strong>\u00e7a sent le d\u00e9sespoir<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant ce temps, <strong>des chinois audacieux grignotent les parts de march\u00e9<\/strong> de la poup\u00e9e mannequin avec des march\u00e9s de niche mais qui croissent rapidement. Au passage, on ne remerciera pas Trump et ses tarifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moralit\u00e9 : <strong>Mattel s&rsquo;est trop longtemps repos\u00e9 sur les lauriers du film Barbie<\/strong> sans vraiment chercher \u00e0 imaginer l&rsquo;avenir (et a loup\u00e9 le train du digital). Il n&rsquo;existe m\u00eame pas une appli qui permette de g\u00e9rer sa collection !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d&rsquo;un crash (je l&rsquo;esp\u00e8re passager). Pas de mauvais esprit de ma part, mais d&rsquo;exp\u00e9rience de revendeuse quand une soci\u00e9t\u00e9 commence \u00e0 sortir des poup\u00e9es en tenues monochrome, ce n&rsquo;est pas bon signe ! Manque d&rsquo;inspiration, r\u00e9duction des co\u00fbts. On fait du d\u00e9j\u00e0-vu par peur de prendre des risques et par&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/\">Lire la suite<span class=\"screen-reader-text\"> Lire la suite<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[172,214,107],"class_list":["post-27170","post","type-post","status-publish","format-standard","hentry","category-barbie","category-doll-business","tag-barbie","tag-business","tag-mattel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barbie est dans la mouise - MISS VINYL BLOG - Poup\u00e9es de collection<\/title>\n<meta name=\"description\" content=\"Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d&#039;un crash (je l&#039;esp\u00e8re passager).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbie est dans la mouise\" \/>\n<meta property=\"og:description\" content=\"Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d&#039;un crash (je l&#039;esp\u00e8re passager).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/\" \/>\n<meta property=\"og:site_name\" content=\"MISS VINYL BLOG - Poup\u00e9es de collection\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cecilemissvinyl\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-19T14:46:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T14:47:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2018\/07\/cropped-MVnewlogoBLOG500.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"C\u00e9cile\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/\"},\"author\":{\"name\":\"C\u00e9cile\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/person\\\/d43605ef0d5681c1b27a4ba1fede1cf4\"},\"headline\":\"Barbie est dans la mouise\",\"datePublished\":\"2026-06-19T14:46:18+00:00\",\"dateModified\":\"2026-06-19T14:47:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\"},\"keywords\":[\"Barbie\",\"Business\",\"Mattel\"],\"articleSection\":[\"Barbie\",\"Doll Business\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/\",\"name\":\"Barbie est dans la mouise - MISS VINYL BLOG - Poup\u00e9es de collection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#website\"},\"datePublished\":\"2026-06-19T14:46:18+00:00\",\"dateModified\":\"2026-06-19T14:47:43+00:00\",\"description\":\"Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d'un crash (je l'esp\u00e8re passager).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/barbie-est-dans-la-mouise\\\/doll-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Doll Business\",\"item\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/sujets\\\/doll-business\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Barbie est dans la mouise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#website\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/\",\"name\":\"MISS VINYL BLOG - Poup\u00e9es de collection\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#organization\",\"name\":\"Miss Vinyl\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/cropped-MVnewlogoBLOG500.png\",\"contentUrl\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/cropped-MVnewlogoBLOG500.png\",\"width\":500,\"height\":195,\"caption\":\"Miss Vinyl\"},\"image\":{\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cecilemissvinyl\",\"https:\\\/\\\/www.instagram.com\\\/cecile_missvinyl\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/funnymissvinyl.com\\\/blogmissvinyl\\\/#\\\/schema\\\/person\\\/d43605ef0d5681c1b27a4ba1fede1cf4\",\"name\":\"C\u00e9cile\",\"sameAs\":[\"http:\\\/\\\/www.missvinyl.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barbie est dans la mouise - MISS VINYL BLOG - Poup\u00e9es de collection","description":"Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d'un crash (je l'esp\u00e8re passager).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/","og_locale":"fr_FR","og_type":"article","og_title":"Barbie est dans la mouise","og_description":"Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d'un crash (je l'esp\u00e8re passager).","og_url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/","og_site_name":"MISS VINYL BLOG - Poup\u00e9es de collection","article_publisher":"https:\/\/www.facebook.com\/cecilemissvinyl","article_published_time":"2026-06-19T14:46:18+00:00","article_modified_time":"2026-06-19T14:47:43+00:00","og_image":[{"width":500,"height":195,"url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2018\/07\/cropped-MVnewlogoBLOG500.png","type":"image\/png"}],"author":"C\u00e9cile","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/#article","isPartOf":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/"},"author":{"name":"C\u00e9cile","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/person\/d43605ef0d5681c1b27a4ba1fede1cf4"},"headline":"Barbie est dans la mouise","datePublished":"2026-06-19T14:46:18+00:00","dateModified":"2026-06-19T14:47:43+00:00","mainEntityOfPage":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/"},"wordCount":270,"commentCount":0,"publisher":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#organization"},"keywords":["Barbie","Business","Mattel"],"articleSection":["Barbie","Doll Business"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/","name":"Barbie est dans la mouise - MISS VINYL BLOG - Poup\u00e9es de collection","isPartOf":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#website"},"datePublished":"2026-06-19T14:46:18+00:00","dateModified":"2026-06-19T14:47:43+00:00","description":"Quand tout le monde crie au g\u00e9nie \u00e0 la sortie de la derni\u00e8re silkstone, Miss Vinyl pense le contraire, elle qui a trop souvent vu ce genre de signes pr\u00e9curseurs d'un crash (je l'esp\u00e8re passager).","breadcrumb":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/barbie-est-dans-la-mouise\/doll-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/"},{"@type":"ListItem","position":2,"name":"Doll Business","item":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/sujets\/doll-business\/"},{"@type":"ListItem","position":3,"name":"Barbie est dans la mouise"}]},{"@type":"WebSite","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#website","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/","name":"MISS VINYL BLOG - Poup\u00e9es de collection","description":"","publisher":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#organization","name":"Miss Vinyl","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/logo\/image\/","url":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2018\/07\/cropped-MVnewlogoBLOG500.png","contentUrl":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-content\/uploads\/2018\/07\/cropped-MVnewlogoBLOG500.png","width":500,"height":195,"caption":"Miss Vinyl"},"image":{"@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cecilemissvinyl","https:\/\/www.instagram.com\/cecile_missvinyl\/"]},{"@type":"Person","@id":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/#\/schema\/person\/d43605ef0d5681c1b27a4ba1fede1cf4","name":"C\u00e9cile","sameAs":["http:\/\/www.missvinyl.com"]}]}},"_links":{"self":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts\/27170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/comments?post=27170"}],"version-history":[{"count":3,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts\/27170\/revisions"}],"predecessor-version":[{"id":27173,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/posts\/27170\/revisions\/27173"}],"wp:attachment":[{"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/media?parent=27170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/categories?post=27170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funnymissvinyl.com\/blogmissvinyl\/wp-json\/wp\/v2\/tags?post=27170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}